If you’ve ever researched mattresses, you’ve noticed that they tend to be on sale a lot. Don’t be fooled, this is often a tricky marketing tactic and Black Friday mattress deals are no exception. Prices rise exorbitantly in early November and then drop to a “sale” price for the shopping holidays. You see the big discount and think it’s a good time to buy. Sometimes, however, prices drop below that bogus deal, and right now, 11 of our favorites are actually discounted. Prices below are for queen sizes unless otherwise noted.
We track prices throughout the year to see how good the sales prices are, but we’ve added a few new mattresses that we haven’t been able to track as closely yet. Some of those prices may be reduced even further, and more of our favorites are likely to be well discounted as Black Friday approaches, too. Be sure to read our buying guides to The best mattresses you can buy online, The best organic mattressesand The best mattresses for side sleepers. And check out the rest of our favorites. Early Black Friday Deals.
We test products throughout the year and carefully select these offerings. Products that are out of stock or no longer discounted at the time of publication will be strikethrough. We will update this guide until November.
Special offer for Gear readers: Get CABLING for only $5 ($25 off). This includes unlimited access to WIRED.com, complete Gear coverage, and subscriber-only newsletters. Subscriptions help fund the work we do every day.
Enter the code BF25 at checkout to get this discount and two pillows. The Midnight Luxe Hybrid is our favorite mattress and is frequently discounted to $1,899. This price matches other sales we’ve tracked and we haven’t seen it drop yet. The medium-firm feel is relaxing for all sleeping positions, but our tester loved it for stomach sleeping. We tried the Midnight Luxe, but there is some other versions from the Luxe family for different firmness levels and sleeping positions.
Code BF25 Add two pillows to your order. We haven’t been following the Elite for as long as the Luxe, but it matches the cheapest price we saw during Labor Day. Even with a sale, this is the most expensive mattress we recommend. It has nine layers of foam over the Luxe’s six and is 16 inches thick. It comes in two boxes and they close together to form a super thick bed. You will need a bed frame with slats. Like the Luxe, there are several options Designed for different sleeping positions and firmness levels. We tried the softest one, which lulled us to sleep.
Enter the code BLACK FRIDAY23 at checkout on the Bear website to get this deal on our favorite side sleeper mattress, as well as a free mattress protector, sheet set, and two pillows (not included on Amazon). The Bear Elite is 14 inches thick and firmer than most mattresses aimed at side sleepers, but it’s comfortable, with a layer of springs of varying stiffness that allow your hips to sink while still supporting your hips. side stand. The Elite occasionally hits its $2,305 price tag, but has consistently been $1,614 or less on Amazon; It was $126 less than this sale price in September, so you might want to see if it drops again.
Use code BF25 on the Birch site to get the discount plus two pillows. This is another mattress we haven’t been keeping track of for as long, but it seems to almost always cost $2,599, instead of its list price of $3,249. Birch Luxe Natural is an upgraded organic bed. Is GOTS certificate, using natural latex without polyurethane-based foams. It’s medium firm with structured support for different sleeping positions, and the quilted top uses a layer of cashmere blend to help with temperature regulation.
We used to recommend Nectar’s classic memory foam mattress, and while it’s still a good bed, this Premier is a great pressure-relieving hybrid. It has an extra layer of foam and is softer than the original so you can slowly sink into this bed while still being supported. If you purchase directly from the Nectar site, be sure to click hybrid before adding it to your cart; By default it is foam. This is best if you sleep only on your side. If that fails, consider another of our picks, particularly the Bear Elite above.
You don’t need a code for Amazon, but at other retailers, use VETERAN30. The Plank is, as its name suggests, firm. Like firm firm, like you were sleeping on a wooden floor. You can turn it over to sleep on the two inches of comfortable foam, but if you’re intrigued by a bed called Plank, you probably won’t want to do that. It took a few days to fully inflate, so at first you might think it’s too soft; We find it considerably reaffirmed. However, the edge support is missing.
This is a new and super affordable addition to our guide. It has hovered around $219 since May and barely shot up above $300 in Amazon at the beginning of November. We hope it drops again, but $52 off an already cheap bed isn’t bad, plus it’s made without formaldehyde or flame retardant. It’s super soft and we sleep comfortably, but we probably wouldn’t want to sleep on it every night. It is best reserved for children or guest rooms.
There are plenty of customizations you can select for this mattress, but we tested the highest level of support with a luxurious pillow top. The Perfect Sleeper is an innerspring mattress and does not come fully rolled, so you will need to schedule delivery. It’s soft and supportive, and those springs are arranged in three zones of firmness so side and back sleepers can find comfort.
Use code GO GREEN at checkout to apply the discount. We’ve seen this bed get cheaper, but not yet this year. This is the typical sales price. If you want your kids to sleep on a hybrid mattress made from certified organic cotton, wool, and latex, get them the Kiwi. Its double size is cheaper than most of our favorite options, but is still comfortably firm. WIRED writer Scott Gilbertson says his kids think it’s the most comfortable bed they’ve ever slept in.
Enter the code BFCM2023 at checkout to get this discount plus two free pillows. Like Keetsa, Molecule doesn’t run ongoing deals and this is the lowest price we’ve tracked. It has held up well after a year and I find it comfortable, but it is very soft. My husband and I agree that it is more suitable for sleeping on my back than the flip flops I usually wear all night.
