A Crackdown on Maximum Password Sharing Is Coming| Trending Viral hub

Be warned, all you who watch Dragon House thanks to your parents max. account: A crackdown on password sharing is coming.

Warner Bros. Discovery, Max’s parent company, plans to implement the restrictions in late 2024, said WBD’s head of global gaming and streaming JB Parrette. said in Morgan Stanley Technology, Media and Telecommunications Conference on Monday. Details on the crackdown are scarce, but the push toward paid sharing is expected to spread more widely next year.

Max, formerly HBO Max, is just the latest streamer to seek limitations on password sharing to keep streaming viable. Netflix began cracking down on users who share their passwords outside the home last year. disney recently reported Disney+ and Hulu subscribers have plans to convert users suspected of account sharing into paid subscribers. Disney sent an email to customers in February informing them that their terms of service would change and that sharing login information with anyone outside your household would be prohibited starting March 14. Netflix, similarly, implemented its restrictions last year by emailing users suspected of sharing their login details and telling them that users outside the home would be excluded.

These moves come as providers struggle to retain their user bases and streaming becomes an even more crowded field, forcing consumers to make difficult decisions about which services they can afford. Netflix, after a couple of difficult years, bounced back and saw a surge in subscribers and revenue late last year following its crackdown on passwords.

Disney+ has been adding subscribers but struggling to achieve profitability. Still, Disney CEO Bob Iger believes streaming can start generating revenue by the end of 2024, thanks in part to its new ad-supported tiers and a Disney+/Hulu combo.single app experience“Coming soon this year.

Meanwhile, Max has change of form repeatedly after Warner Bros.’s merger with Discovery, which ultimately combined HBO Max and Discovery+ into a single streamer. The movement disgusted mmm from long-time HBO Max fans, but it led WBD to become the first “Hollywood Heavyweight to Earn Year-Round Profits from Streaming”.

The crackdown on password sharing also comes at a time when piracy is on the rise, something that has deeply impacted WBD’s offerings. For years, HBO game of Thrones was one of the most pirated programs on television. More recently, The last of us and Dragon House have taken first places.

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