Apple workers speak in solidarity with Palestine | Trending Viral hub


Almost 400 Apple Workers signed an open letter calling on Apple executives to “end their silence” on Palestinian suffering amid the war in Gaza. The group also alleged that employees who have expressed solidarity with Palestine have been “acted against” or “unfairly dismissed.”

The letter, addressed to CEO Tim Cook and members of Apple’s leadership, was published by a group called Apples 4 cease fire, which includes hundreds of Apple employees, past and present. They claimed that Cook had addressed “the loss of innocent Israeli lives” following the October 7 attacks, but that Apple’s leadership has not acknowledged the violence against Palestinians in the days and months since. The daily death rate of Palestinian civilians in Gaza is higher than any other major conflict in the 21st centurywith more than 33,000 known victims including 13,000 children.

Apples 4 Ceasefire started its movement last week on social media and with the publication of the letter. Signatories range from retail workers to technical experts and operations specialists working in Apple branches and offices around the world: current and former employees from the United States, Scotland, Spain, Canada and the United Kingdom have signed.

In the letter, the group criticized Apple for “the lack of care and understanding that this company has provided to the Palestinian community, not only abroad suffering in Gaza, but also towards members of our own team and anyone who supports them.” support inside our stores and offices.

The group also claimed that Apple employees had been disciplined for showing solidarity with Palestine through accessories. “Indeed, anyone who has dared to express their support for the Palestinian people in the form of kaffiyehs, pins, bracelets or clothing, has been subject to action against the pretext of ‘breaking business conduct’ and creating a ‘harmful environment.’ “, reads the letter.

Mashable has contacted Apple and Apples 4 Ceasefire for comment.

In a podcast With the media group Palestine in America published last week, Apples 4 Ceasefire details the discrimination a Chicago-based Apple employee allegedly faced for wearing a keffiyeh, a traditional Palestinian headdress. The employee, Madly Laaibah Espinoza, reportedly asked the Apple Store team leader before wearing her keffiyeh, and was told she could do so as long as it didn’t cover any Apple logos. The group says Espinoza was later fired.

The activists behind Apples 4 Ceasefire are planning a protest in Chicago this Saturday.

One of the participating activists, journalist Tariq Ra’ouf, took to social media to speak about the move, saying: “There has been no message whatsoever from the company about the innocent loss of civilian life in Gaza.”

“People listen to this company. They follow their lead. This company is known for innovating and changing entire industries. They constantly talk about how they believe in social justice and racial equity. That’s why math is useless. I,” they continued.

Major technology companies, including Apple, have faced similar criticism for their messaging (or lack thereof) since the escalation of the war in the Middle East, prompting employees to speak out publicly.

In November, Apple reportedly suspended internal Slack channels for Jewish and Muslim employees, after messages related to Israel and the war in Gaza. It was also reported that Microsoft had close a discussion about the war after an employee posted that the company “fails to notice the overwhelming and disproportionate suffering of the Palestinian people.” Google has faced an internal conflict over the company’s ties to Israel, with More than 600 workers sign an open letter. against Google’s sponsorship of an annual conference promoting the Israeli technology industry in New York. TO Google Cloud engineer fired after organizing a pro-Palestine protest during said event, speaking against Nimbus Project: A controversial contract between Google, Amazon, and the Israeli government and military that provides Israel with cloud computing services. google employees have long said the project will increase “systematic discrimination” against the Palestinians.

Meanwhile, big tech companies have been condemned by consumers for allegedly suppressing information during the war in Gaza. Meta was accused, in numerous cases, of Shadowbanning pro-Palestinian posts on Instagram and censor such content on their platforms.

This is not the first time Apple employees have called on the company to publicly support Palestinians. In 2021, workers belonging to Apple’s employee group, the Apple Muslim Association, circulated an open letter He also addressed Tim Cook, calling on the company to recognize that “millions of Palestinians are currently suffering under illegal occupation.” The plea came later Israel escalated an attack on Gaza in May of that year.bombing the Strip and killing hundreds of people.

In its open letter three years later, Apples 4 Ceasefire called on Apple leaders to “end their silence” on the war and “make it clear that Palestinian lives matter.”

“Year after year, we are voted one of the world’s most admired companies. We lead industries, create life-changing technologies, and have moved the world forward in more ways than one,” the activists write. “It’s time for Apple to take center stage and redefine expectations for how the world views the Palestinian struggle for self-determination and stand firm in our belief in equity and racial justice.”


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