AWS Introduces Cloud Rendering Service for VFX and Animation Studios | Trending Viral hub


Complex visual effects and computer graphics can involve extensive (and expensive) computing needs, and to address this, Amazon Web Services is launching a new cloud rendering service.

AWS Deadline Cloud, aimed at entertainment and other industries with intensive computing needs, makes its infrastructure available, the model is structured so that users only pay for what they need and when they need it, for example, on tight deadlines.

In the current era of cinema, visual effects and CG are used, of course, in many films and series. Antony Passemard, general manager of creative tools at AWS, notes that VFX rendering can take “a few hours per frame on large, complex frames for a movie, for example.” Therefore, a scene full of visual effects “could require many days of rendering, or many, many, many machines working in parallel.”

Their reasoning is that many other rendering options available to VFX studios are more expensive, including building an expensive local render farm or potentially other cloud services. He explains: “Even when you’re not rendering, you’re still paying a portion of the underlying infrastructure cost. With Deadline Cloud you only pay when you render. When you have downtime in your production, it costs you nothing.”

“That allows the customer to really scale to thousands of machines, just for the jobs they need,” he continues, adding that the service is also designed to help companies keep track of their budget. “We built a lot of tools in that regard to make sure productions have very clear, granular visibility into their spend,” she says.

According to Passemard, Deadline Cloud has built-in integration with numerous popular content creation tools, including Autodesk’s Arnold and Maya, Foundry’s Nuke, and Side FX’s Houdini.

Customers who have tested AWS Deadline Cloud include Company 3, Animaj, Assembly, Griptape, and WeFx. Autodesk, Foundry, SideFX, Chaos and Maxon are among the software partners that tested the service.


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