BL series ‘At 25.00 in Akasaka’ programmed by TV Tokyo and GagaOOLala | Trending Viral hub


Top Japanese broadcaster TV Tokyo and Taiwan-based LGBT streaming platform GagaOOLala Will it be released this month?And 25.00 in Akasaka”, a live-action drama series on the popular Boys love it (BL) gender.

Based on a popular manga by Natsuno Hiroko, the underlying comic has sold more than 1.2 million copies. The series explores the romance between a renowned actor and an aspiring talent, cast as the leads in a BL drama that wins the hearts of audiences around the world. The main roles are played by Niihara Taisuke and Komagine Kiita.

Credit for the origins of the BL genre is disputed between Japan, Taiwan and Thailand. But now it has become a major cultural phenomenon in East Asia.

The BL market was worth $1.85 million in 2020 in Japan. And some $111 million of foreign investment went into the production of Thai BL content in 2021, TGV Tokyo and GagaOOLala said without citing sources. They also estimate that in 2022, 220 BL and Girl’s Love (GL) shows will be produced in Asia.

“Japan, Korea, Taiwan and Thailand emerge as major content hubs, contributing to a genre that challenges stereotypes and fosters global acceptance of LGBTQ people through powerful storytelling,” the companies said. “Taiwan’s commitment is evidenced by a significant $300 million investment from its National Development Fund to support international co-productions, with a special focus on queer content as a key aspect of its soft power strategy.”

“We envision ‘At 25:00, Akasaka’ as the inaugural initiative in a series of impactful collaborations,” said Jay Lin, Founder and CEO of GagaOOLala.

The companies are planning a major launch event in Tokyo on April 15 and will begin rolling out the program starting April 18. GagaOOLala will be the exclusive global streaming platform, outside of Japan, with new episodes released weekly on Thursdays.

“It is an honor to see my solitary creations reach everyone in a new form, enriched by the talents of a dedicated production team and cast. Witnessing the transformation of ‘At 25:00, Akasaka’ from paper to a vibrant three-dimensional world is both surprising and exciting,” said Natsuno.

“This collaboration, including readers, has been a valuable journey. “I hope the reimagined piece brings joy to many,” he added, expressing anticipation for the reception the public will have of this collaborative effort,” he added.

TV Tokyo, GagaOOLala


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