Disney+ has a new look, which is no look at all | Trending Viral hub

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Are you one of those people who organizes their apps by color? Do you keep folders? Or are you, like me, a moron who can’t remember what color a particular app is and swipe and scroll until your eyes catch a familiar sight? If you are the last, find Disney+-and Hulu—Maybe it’s getting a little more difficult.

This week, Disney launched Hulu on Disney+ in the United States. Apparently part of the promise of the company’s CEO, Bob Iger, of a “single app experience”, the launch basically means that if you have one of the Disney “packages” you can now watch things from Hulu while you are on Disney+. Alright. Along with the change, though, Disney+ got a new logo, one awash in what it calls “aurora,” a swampy blue-green hue that looks like what would happen if Tammy Faye’s eyes were printed on your device’s screen. like this. was the Holy Shroud of Turin.

As with any minor change to your digital experience, internet users have noticed this change. And he commented. Some called it “gentle”, while others called it “lifeless.” More nuanced, jugular-oriented shots went like this: “I mean, it’s Disney. Making new versions of things that are worse than the originals is what they do.” A warm version of a cold color.

Courtesy of Disney+

Disney’s change here is not entirely insignificant. It involved modifying everything from re-encoding Hulu video files to make them work on Disney+ to updating the metadata attached to shows and movies. The idea is that Disney will one day have “a master media library for the entire company,” said Aaron LaBerge, president and chief technology officer of Disney Entertainment and ESPN. he told the edge. In other words, it’s about making Disney+ a greatest treasure trove of content of what it already is.

This is where, metaphorically, the Disney+ color change takes on a different shade. It serves as a reminder of the flattening of the streaming experience. In the app libraries of our minds, Netflix it’s red, AppleTV+ is black, Hulu is green, Paramount+ and Amazon Prime Video they have a very similar blue tone, Peacock and Discovery+ have some rainbow and black. These visual signifiers indicate what kind of experience will arise upon clicking. (I don’t know about you, but I now perfectly associate half-hearted television with RGB 229 9 20, aka red netflix.)

How do the streamers look? consolidated or changed their identities, have clouded the nonverbal cues that have set our expectations about what they offer. Had HBO kept that old black, silver and blue look from the Go Days, perhaps, along with Apple TV+, black would be the official color of prestige television. But is not.

The Monitor is a weekly column dedicated to everything happening in the world of WIRED culture, from movies to memes, from television to Twitter.



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