Netflix co-founder Reed Hastings’ Utah ski resort to go semi-private | Trending Viral hub


As he examined the mountain’s finances, he said, “it became clear that we needed to do something significant.”

In the end, that something was taking advantage of the real estate available on the mountain. “We decided we needed to attract people here by offering them a private experience that they couldn’t get anywhere else,” she said.

If their plan is successful, Harris Sondak, former mayor of Alta, Utah, and professor at the David Eccles School of Business at the University of Utah, said more ski areas could adopt a public/private model to increase revenue. “Running a ski area is expensive and any new way to make money is often welcomed,” she said.

In addition to participating in the private mountain, Hastings is increasing the price of a season pass from $1,259 to $1,399. A season pass for seniors 75 and older, which used to be free, will now cost $1,049. The number of season tickets sold will no longer be limited, which had been limited, but the number of day tickets will be.

Much of the ski community, particularly locals, were upset by the changes. “I’m very concerned,” said Aaron Vexler, 48, who has owned a Powder Mountain condo since 2012. “They are severely limiting the land, raising prices and also selling more passes. How do you sell more passes and keep the ski area empty? Others, sensing that Mr. Hastings was only interested in making money, gave the new owner a nickname: “Greed” Hastings.


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