Protagonist Pictures strengthens sales and marketing divisions| Trending Viral hub

Sales, production and finance team. Images of the protagonist has strengthened its marketing and sales divisions with a series of promotions and new hires.

Janina Vilsmaier, who previously worked at Hanway before joining Protagonist in 2020, has been promoted to senior vice president of sales and distribution. Former Netflix and Studiocanal executive Mounia Wissinger, who joined the company in 2018, has been promoted to senior vice president of global advertising and marketing. Vilsmaier will lead the sales division, overseeing both first edition and library sales activities, and will work in partnership with Wissinger to strategize the global launch of Protagonist titles. Wissinger will lead the marketing and publicity team, including overseeing the festival’s strategy for Protagonist’s slate of films. Both will report directly to commercial director George Hamilton.

Former Arclight Films senior executive Lina Marrone, who initially joined Protagonist as maternity cover, will remain with the company, taking on the permanent role of head of sales and reporting to Vilsmaier.

Alexandra da Silva will once again manage first edition titles in key markets, including Asia, while Isabel Ivars returns to handle second edition sales. Max Mepsted joins to provide additional support to the sales team. Leni Jaeger has been promoted to marketing, festivals and publicity coordinator, and Connor Day has been hired as marketing, distribution and publicity coordinator, with both reporting to Wissinger.

“The past few years have demonstrated once again the vital role that sales continue to play in the independent film financial ecosystem, especially internationally,” Hamilton said. “Janina’s dynamic leadership, combined with Lina’s wealth of knowledge and relationships, are a potent and powerful combination. We are very happy that Lina has agreed to stay at Protagonist. Highly respected throughout the industry, Mounia’s oversight and vision in marketing, advertising and festivals is a true asset. “I can think of no better team of executives to maximize the opportunities and overcome the challenges ahead.”

CEO Dave Bishop added: “As Protagonist has continued its steady evolution, expanding into an independent, full-service sales, finance and production company, we rely on our talented executives to achieve our goals. The new structure not only doubles our commitment to global sales, but also allows us to continue growing the business in new areas.”

Wissinger said: “As Protagonist Pictures expands and evolves, I am thrilled to help build this next chapter for the company. It is a dream to work with such brilliant colleagues who are passionate, creative and supportive. “I can’t wait to bring buyers and audiences new bold and unique films.”

The lead represents the Sundance and Berlin titles “The Outrun,” starring Saoirse Ronan and Paapa Essiedu, and “Sasquatch Sunset,” starring Riley Keough and Jesse Eisenberg.

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