Strong midweek debut of ‘The Boy and the Heron’ | Trending Viral hub


“Oscar-winning Japanese animation”The boy and the heron” spread its wings in mainland Chinese theaters in the middle of the week and rose to the top of the ranking. box office.

Data from multiple local tracking sources shows that the fantasy adventure directed by Miyazaki Hayao accounted for more than half of all cinema revenues on both Wednesday and Thursday.

On Wednesday it raised $13.8 million, according to Ent Group estimates. As of 6:30 pm on Thursday, ticketing company Maoyan showed that the title had increased its two-day cumulative total to 254 million RMB or $35.2 million.

Although most movies are released on Fridays in Porcelain, “The Boy and the Heron” had an outing on Wednesday so it could play during the three days of the Qingming public holiday. The break is traditionally a time when Chinese people clean the graves of their ancestors, but it has also become something of a family holiday, and at least three other films were released Wednesday. According to China’s State Council, this year the holiday runs from Thursday to Saturday (April 4 to 6).

Godzilla x Kong: The New Empire” released in Chinese theaters last weekend and It was the biggest Chinese premiere of a Hollywood film this year. In the shadow of “The Boy and the Heron,” it fell to second place on Wednesday, grossing $5.26 million. Thursday’s estimated scores (measured in the early afternoon) suggest that “The Boy and the Heron” earned more than $22 million in its second day, while “Godzilla x Kong” added $11 million in its seventh. day.

Studio Ghibli’s fantasy film hasn’t caught up to Legendary Entertainment’s Clash of Monsters on a cumulative level. “Godzilla x Kong” has already grossed more than $66 million in China.

But the early performance, if it holds up over the weekend, suggests China could become the Japanese film’s second-biggest market. Released in July of last year, “The Boy and the Heron” grossed about $61 million in its home Japanese market. Released in North America in December, the film grossed a total of $46 million. (It also earned $14.8 million in South Korea, $12.3 million in France, and $5.6 million in the United Kingdom)

While Hollywood films have struggled in China since 2020, Japanese animated titles have become increasingly popular in China. Last year “Suzume” earned $114 million and “The First Slam Dunk” earned $93 million.

China’s box office in 2024 will currently be 50% larger than the North American market. At the end of March, the year-to-date box office in China was $2.32 billion, according to consulting firm Artisan Gateway. That compares with $1.47 billion so far this year in the United States and Canada, according to ComScore.


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