Sunday night Super Bowl It has become the most watched television program of this generation.
Setting a record, the big match, which saw the The Kansas City Chiefs defeated the San Francisco 49ers in overtime, it attracted an audience of 123.4 million, according to Nielsen and Adobe Analytics figures. The number is close to all time record celebrated for the Apollo 11 moon landing in 1969, which had between 125 and 150 million estimated viewers.
Viewership was up seven percent from last year’s game, when 115.1 million people watched Kansas City take home the victory.
The record-breaking match was seen on several networks and streaming platforms: CBS, Paramount+ (despite that accident), Univision, CBS Sports and NFL digital properties, including NFL+. The majority of viewers (112 million of them) tuned in to CBS, representing the largest audience ever for a single network.
Nielsen also announced the number of people who watched any part of the game: 204 million, 10 percent more than last year.
This year’s Super Bowl may have received more attention than usual, for reasons ranging from Taylor Swift’s relationship with the Kansas Chiefs tight end Travis Kelce to Beyoncé announces upcoming album to Usher’s Cameo-Filled Halftime Show to the game itself go to overtime.