Elon Musk’s Tesla may easily sit atop the electric vehicle throne here in the US, but the company has faced much bigger challenges in China, namely increased competition from China-based companies.
Now, Musk’s car company faces a new challenge. One of China’s most popular smartphone makers is preparing to enter the electric car market in the country.
Xiaomi enters the electric vehicle space
Xiaomi, best known for its Android smartphones, recently applied for a license to sell electric cars in China, according to a new report from Android Authority. The company’s first electric car products, according to regulatory filings, are the Xiaomi SU7 car series, which includes the SU7 and SU7 Max electric vehicles.
Xiaomi’s new electric vehicle
Credit: Weibo
While the presentation has some details about the car’s top speeds and weight, perhaps the most interesting feature is one that is not included in the application: hyperOSan operating system created to connect users’ home, car, and mobile devices.
Xiaomi has had a good couple of weeks recently exchange that its latest smartphone sold more than a million units in just two weeks in China. The company’s latest phone runs on Xiaomi’s new HyperOS operating system.
Xiaomi’s new electric vehicle
Credit: Xiaomi
Tesla has had its ups and downs in China over the years. The company’s Model Y became the best-selling electric vehicle in the world earlier this year, boosted by tens of thousands of sales in China, simultaneously making it the best-selling car in the country over the past year. . first quarter. However, China-based BYD remains strong in the country and remains the best-selling electric vehicle manufacturer when sales of all its main models are taken into account. Last month, Tesla’s popularity fell over the year in China, taking a reported 11 percent falls year after year.
As Xiaomi plans to enter the car market, with a fully integrated OS experience between its electric vehicles (and its popular smartphones that many in China will already own), consumers may prefer the China-based company to Musk’s .
Considering the already tough competition from other electric vehicle manufacturers such as BYD and Tesla, new challenges will undoubtedly be faced in China.
