Tiger Woods attracts the opinion of the fashion world after presenting his clothing line Sun Day Red – Chicago Tribune| Trending Viral hub

LOS ANGELES – Tiger Woods may still wear his familiar red polo, but the iconic golfer has taken a bold step forward with a new logo and clothing line by partnering with a different company that could elevate his fashion identity.

Woods debuted her lifestyle brand Sun Day Red on Monday night, the day after the Super Bowl and during the middle of Hollywood’s awards season. He is transitioning into the next phase of his career with TaylorMade Golf after parting ways with Nike after 27 years.

Some in the fashion community believe Woods can survive without sporting the popular Nike logo on his chest. He will now sport a 15-striped tiger logo, symbolizing his 15 championship titles, along with apparel including cashmere hoodies, stylish sweaters and footwear emblazoned with his brand name.

“I thought it was very heartwarming to see him start this new chapter,” said Allen Onyia, co-founder of UpscaleHype, a social media account that chronicles the stylish wardrobes of celebrities. “The brand has a lot of potential, with Tiger being the face of it and the machine driving it. “I have nothing but positive thoughts.”

Onyia said Woods made a good move by expanding into a market beyond the realm of golf, especially after the golfer made his own mark on the sport over the years with his distinctive cap, stylish red polo and pants.

“The key thing they’re trying to do is separate it from just becoming a performance brand,” he said. “They are tapping into the lifestyle market, embracing different fabrics and textures and showing how they can still be functional. They are taking advantage of the premium quality, but without also losing the performance aspect. “I am excited to see the marriage of the two.”

Woods, 48, felt now was the right time to make the transition during the twilight phase of his career because he is no longer a “kid.” He has worn red on Sundays throughout his career after his Thai mother, Kultida, suggested that his color gave him power.

“Releasing his new collection two days after the Chinese Lunar New Year tells me a lot about how Tiger and his team are positively embracing this new post-Nike movement,” said Angela Watts, founder of Atlanta Fashion Week. Woods’ mother once referred to his ancestry as Thai, Chinese and Dutch.

Watts said the premium materials reflect a commitment to both style and functionality, catering to the demands of modern athletes and fashion enthusiasts.

“Their collection displays thoughtful details, such as the subtle placement of the logo,” he said. “The bold hue exudes confidence and power, while the impeccable tailoring ensures a sharp and refined look.”

TaylorMade plans to launch the men’s clothing line for the first time online on May 1 in the United States and Canada. The website has already been launched with the hope of expanding to other markets around the world. The company wants to add lines for women and children.

Woods already had an agreement with TaylorMade for the clubs and with Bridgestone for the golf ball.

“The biggest challenge we have is being able to build enough of this incredible product to meet the amount of demand we anticipate,” said TaylorMade CEO David Abeles. “But we’re going to do that. And like everything we’ve done historically, we will continue to ensure that quality is the number one priority, design is cutting edge, and ultimately this meets Tiger’s gaming needs and the lifestyle needs of everyone. who use the brand.”

Watts said Woods’ timing is nearly perfect. His announcement comes a few days before his 2024 debut at the Genesis Invitational at Riviera, a flagship event on the PGA Tour. It also occurred between the Masters and the PGA Championship.

“If the goal is to capture the attention of a broader audience and capitalize on media interest around these important events, the timing is favorable,” Watts said. “Her collection has intelligent designs and undeniable versatility. “The collection is sure to resonate with fans of both golf and fashion.”

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