TikTok is so 2004 | CABLING | Trending Viral hub


Wasting enough time on Tik Tok Today, the signs of creative slowdown are everywhere.

Slang for “try hard” It is spreading. Competitive aging It’s one thing. classic episodes of He soprano They are presented to you in polished 25-second bites. Last October, the 2004 cult teen comedy Bad Girls It was divided into 23 parts for unanimous celebration. (I mentioned that pirated content is on the rise?) It seems that everyone wants to revisit the world as it was two decades ago, precisely in the so-called application of the future.

The relics of the new millennium are back in fashion, and especially on TikTok, where it seems like everyone is chasing the fantasy of youth. Except it’s just that: a fantasy.

“I keep getting TikToks (high-yield savings accounts) and 401k plans,” one of my colleagues recently commented on Slack. “I think the elders are in charge now.”

She’s right, of course. Millennials are currently outpacing Gen Z in TikTok adoption in the US, according to data from the Pew Research Center, which shows the app’s 30-49 demographic is growing faster than its base of users. users from 18 to 29 years old.

That’s how it is on the social Internet; still, the enshitification of TikTok continues.

A telltale sign of the late stages of social media is the endless vomit of nostalgia presented in pretty packaging. Tastes have aged, and the user experience is no longer one of dizzying revelation (at one point, the only reaction the app seemed to generate among new users) but one of strange comfort.

It was inevitable, of course. Seasons change, apps change, and users learn to chase the adrenaline of the future through new and exotic things. machines of possibility.

When TikTok gained massive popularity in 2020 during the first Covid-19 outbreak, it marked a reorientation of where we give value. Tastes were being redesigned. The app’s offerings were as robust as they were confusing: dance challenges, beauty recommendations, racial appropriationexpert detective, and more fueled its algorithmic rotation. It was not only endless but also entertaining, earning a reputation for setting trends and establishing itself as an unofficial headquarters for Gen Z influencers and, because the internet is a repeated comedy of errors, later platforms. de-influencers.

Today, TikTok operates as the ideal precursor to AI and what is marking the beginning of the next digital revolution: a confusion of realities, a disappearance. Ownership over “the sense organs of the public,” as Nicholas Carr says expressed it, is the final point, the future that companies like Meta and Apple want to build. And so TikTok convinces as the perfect tonic: a world of cyclical multimedia that allows you to create, live or simply observe at will. A 60-second harbinger of all that is to come, delivered on demand.

For many people, the sensations of digital life feel more alive in such an application. With art, suggests Jackson Arn, extreme sensation is a complicated strategy because of what it achieves: just as the work of art seduces, it also repels.


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