What Samsung’s Galaxy Ring needs to attract smartwatch haters like me | Trending Viral hub

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On January 17, 2024, an unexpected announcement from Samsung had a surprising effect on me. I was sitting in the SAP Center in San Jose for the Galaxy Unpacked Eventduring which the company announced the Galaxy S24 series. The presentation went as expected until the end, when Samsung mocked the galaxy ring. In a very un-Patrick moment I thought, “I want this and I don’t know why.”

How could I not be curious after seeing this?

Samsung reveal of the Galaxy Ring at its Unpacked event.

Samsung

He galaxy ring It’s packed with sensors and tracks health data, including heart rate, movement, and sleep. It has no screen and seems quite discreet. After a bit of introspection, I realized it might be the smart device I was looking for.

I’ve always found it strange to wear jewelry, like watches and rings. I spent several years working as a carpenter building opera sets, museum exhibits, and even a zoo enclosure for monarch butterflies. There’s nothing quite as wonderful as having butterflies land on you while you try to fix a leaky Aztec-inspired fiberglass waterfall and pool.

Read more: The best Samsung phone for 2024

I’ve never been a ring person, but I enjoyed wearing watches until I scratched one while sanding a floor (part of a false wall used in theater, film, and television sets). The experience was enough to make me wary of wearing watches. This isn’t the only reason I hate smartwatches, but it’s certainly part of my origin story. Smartwatches add another level of complexity that I simply don’t need, and they simply don’t look as good or as flashy as a regular wristwatch.

The Galaxy Ring is not the first smart ring; There are also rings Oura, ultrahuman, Evie and others. But with its minimalist, distraction-free design, it could be the ideal complement to my phone. If Samsung wants to make the Galaxy Ring a success beyond early adopters, it needs to keep everything about the ring simple enough to court smartwatch haters like me.

My problem with smart watches

The Apple Watch Series 9 on someone's wrist

I will never be that happy person who wears a smart watch.

Lisa Eadicicco/CNET

I can see the appeal of tracking my steps or capturing a workout. But I don’t like the idea of ​​using the same bracelet or smartwatch every day to get those benefits. I like the idea of ​​a discreet tracker that doesn’t make me feel like I’m constantly connected to my phone all the time.

Smartwatches like the Apple Watch are basically mini versions of our phones and require more attention than my Seiko automatic wristwatch.. And while I keep thinking Dick Tracy’s watch It’s a crazy cool movie and a fantasy comedy device, you didn’t have to deal with Slack notifications, app updates, finding time to charge it, or it not being synced with your phone.

I’m not the only person looking to simplify the way electronics appear in my life. Basic phones, older and “simpler” smartphones point and shoot digital cameras from a decade ago are making a resurgence as people try to minimize the prominent role that phones occupy in their lives. And while the galaxy ring It is not a retro product, it could offer a similar appeal.

CNET’s Lisa Eadicicco connected the dots for me in his story about how Smart rings are like fitness bands. when they first appeared, although much more sophisticated and precise.

What Samsung needs to get it right

Photo of a smart ring

The Galaxy Ring has sensors inside to measure health metrics like heart rate.

Andrew Lanxon/CNET

One of the reasons I’m intrigued by the galaxy ring It’s because it’s from Samsung, a company with a long history of manufacturing personal electronics like smartphones and smart watches. I don’t mean to cast a shadow over a company like Oura, but I’m more comfortable investing money in a new product from an established company than one I’m primarily familiar with. kim kardashian.

And while years of Samsung phone testing has instilled some faith in the company in me, that doesn’t mean it can’t do anything wrong, especially considering Samsung doesn’t have the best track record with first-generation products (remember the galaxy gearanyone?) So, to help the 55-year-old electronics company avoid such deterrents, here are a few things the Galaxy Ring needs to accomplish to appeal to smartwatch haters like me.

The price of the Galaxy Ring should be ridiculously attractive. Between $200 and $250 is the sweet spot, but the closer Samsung gets the price to $200 (or less), the better. I also hope Samsung doesn’t add an extra subscription fee. I want to buy this ring once, not pay for it every month like the Oura ring, which has a $6 monthly subscription fee on top of the $300 or $400 for the actual ring.

Next, Samsung needs to make the Galaxy Ring compatible with Android and iOS phones. To quote the Mandalorian: “This is the way.” Keeping the ring exclusive to Samsung, or even just Android phones, will discourage people from buying it. Samsung is more likely to make an iPhone user fall in love with the Galaxy Ring and want to buy a Galaxy phone (think Apple’s iPhone halo strategy) than to convince an Apple loyalist to buy a ring and a phone at the same time. Same time. time. The ring could be a hook to attract iPhone loyalists to the Samsung Galaxy.

The last thing Samsung needs to get right is battery life. I don’t want to worry about charging another device every day; Otherwise, you would be more inclined to buy a smartwatch or fitness tracker. If the Galaxy Ring’s battery life approaches a week on a single charge, like the Oura Ring, Samsung will have convinced me.

Will all (or some) of my hopes for the Galaxy Ring come true? Or will the Galaxy Ring be just another wearable that I’ll end up avoiding because it falls short of its simplicity and value? We’ll have to wait for Samsung to launch it to find out.



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