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Moonbug Entertainment has issued global master toy licenses for two of its titles, “Bright spot on a radar” and “Little angel,” to Spin Master Entertainment, the company that produces the “PAW Patrol” franchise and its corresponding merchandise. Toys and games from both properties are expected to hit stores in 2025.
Additionally, Moonbug will create short-form animated content on YouTube for some of Spin Master’s first-party titles, starting with “Vida the Vet,” the preschool series that launched in October. Spin Master has also secured paid media for some of its brands on some of Moonbug’s YouTube and CTV channels.
“We are thrilled to partner with Spin Master, a company that shares Moonbug’s values, especially the importance of giving children around the world the opportunity to laugh, learn and grow,” said Ryan Gorman, vice president of product franchises at Spin Master. consumption, toys and Moonbug products. retail development. “Together, we will help kids engage with their favorite brands and characters in new and exciting ways across all aspects of our respective business capabilities in consumer products, content production and media management.”
“We are excited to have the opportunity to infuse Spin Master’s signature innovation into the incredibly popular Moonbug properties that have captivated kids on a global scale,” said Doug Wadleigh, executive vice president of Spin Master and head of global toy brands. “We will leverage our deep expertise in preschool gaming and our incredible legacy of bringing on-screen moments and characters to real-life playrooms for the highly engaged fanbases of these two properties.”
“The way families enjoy entertainment today is constantly evolving,” said Dan’l Hewitt, director of global partnerships at Moonbug. “Brands and programs are used as tools to bond, learn, entertain, play and much more. With this new collaboration, we are redefining what a licensing relationship can look like for the benefit of both parties and their respective audiences. “Together, we deliver families’ favorite programs and amplify their experience while leveraging our mutual strengths and experience.”
“As kids’ content consumption habits continue to evolve, we stay ahead of the curve by partnering with Moonbug to reach kids where they are,” said Jeremy Tucker, executive vice president and global chief marketing officer of Spin Master. “Together we will further deepen the commitment to our world-renowned brands, with an emphasis on the power of storytelling, to inspire imagination and new play experiences for children around the world.”
