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Jim, CEO of Ford Farley got on Elon Musk’s X today to make a relevant announcement for Elon Musk tesla: Ford be giving away adapters so that your electric vehicles It can be easily charged on the Tesla charging network. “We want to make charging more convenient for our Ford EV owners,” Farley wrote.
The announcement underscored the importance of charging to the Detroit automaker’s electric vehicle strategy and the extent to which Tesla has dominated public charging in the United States.
Ford’s North American public charging network is made up of about 106,000 chargers. Drivers of Ford’s Mustang Mach-E and F-150 Lightning pickup trucks will now have access to twice as many fast charging points, Ford says. American and Canadian owners of Mustangs and Lightnings from model years 2021 to 2024 will be able to reserve their adapters this spring. (The automaker said it had no news to share about adapters for customers outside the U.S. and Canada.)
Ford announced last year that its electric vehicles would come with Tesla-compatible charging ports by 2025. With nearly 5,600 charging stations worldwide, Tesla’s network is one of the most developed and reliable in the world. TO survey from research and analytics firm JD Power found that 21 percent of U.S. EV owners who attempted to charge at a public station early last year were unable to complete their charging session. However, the same statistic for Tesla owners was only 4 percent.
The announcement means greater convenience for electric vehicle owners. Car buyers often cite “range anxiety” as the main reason they haven’t gone electric. Further Public chargers could help ease the transition. for drivers accustomed to see gas stations every few blocks.
It is also a demand for Tesla’s charging strategy. For years, most automakers globally defaulted to the Combined Charging Standard, a connector and port design created by a committee of professionals. Tesla and its charging network were the outlier. But in 2022, the electric car maker opened up the design and specifications of its charging ports and, in a fortuitous marketing moment, renamed it the North American Charging Standard. The following year, Ford became the first automaker to announce it would switch to Tesla’s charger design. Almost every other automaker (including BMW, General Motors, Honda, Kia, Rivian and Toyota) has followed.
tesla said last year would install CCS ports on at least 7,500 of its chargers by the end of 2024, opening its network even to those electric drivers without Tesla-compatible cars or adapters.
On a call with investors last week, Tesla executives warned that the electric car maker’s explosive growth would slow in 2024 as it prepares to launch a Cheaper “next generation” car in 2025. (Chinese automaker BYD overtook Tesla as the top seller of battery electric vehicles late last year.) But the cargo was a possible positive point. Pay-as-you-go charging, especially for fleets, could become a “significant driver of profit generation” in the coming years, the company wrote in a financial document.
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