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If you’re a gamer with a design bug, IKEA thinks you’ll love its new “gaming furniture” collection, hitting stores in September 2024.
The furniture giant says that its 20 pieces Fireball Collection “challenges traditional game design” and should coexist more peacefully in aesthetic harmony within your home than, say, a Secretlab gaming chair.
But the collection seems more like a brilliant marketing ploy than a genuine attempt to meet players where they are. Much of Brännboll looks like old IKEA furniture, complemented by an Asus ROG Ally console or a Meta Quest 2 VR headset. It is currently estimated that the gaming market is worth approximately 282 billion dollars in the US alone. and IKEA’s only previous foray into the industry was a small line of black and red gaming furniture in 2021.
A tall cabinet houses a hidden folding table with storage for a PC and monitor.
Credit: IKEA
A rolling wheel stores gaming tech and accessories.
Credit: IKEA
Some pieces really make sense for gamers, like a tall cabinet that opens to reveal a folding table with storage for a PC and monitor (also a useful piece for people who work at home). A second element, a green desk chair, resembles the design of the type of traditional gaming chairs that IKEA claims to be moving away from. A third piece, the “armchair”, is described as providing a new “dynamic component to the virtual gaming experience” by “engaging the player physically, swaying from side to side in harmony with their movement.”
The core of Brännboll is the lounge chair and various low seats, including an inflatable donut-shaped concoction that is so light it can be hung from a hook on the wall. A mouse pad, rug, and blanket and storage solutions, such as a wall-mounted cabinet, a wheel, and a multifunctional basket, complete the collection.
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