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UPDATE: November 6, 2023, 5:25 pm EST This article has been updated to reflect the official release date of the Evie Ring, which will be released on November 20.
Medical device company Movano Health is positioned to make a splash this November when it unveils the evie ring, the first medical-grade wearable health device designed specifically for women. With 11 “Best of CES” is already named after her, and with Food and Drug Administration (FDA) clearance in the works, Evie combines health and wellness metrics like heart rate, heart rate variability, oxygen saturation, menstrual symptoms, and condition tracking mood, sleep patterns and vital signs, activity minutes and calories burned to reveal a holistic picture of the user’s health. That data, as well as personalized and actionable information, is delivered through a mobile application.
As a professional athlete and product reviewerI’ve worked my way through several health trackers over the past few years. One of my general criticisms is that most of them are too bulky for my five-foot height, which is not only uncomfortable and unflattering, but also makes it difficult to get accurate data. So when I heard that a health tracking ring made just for women was launching this summer, I immediately wanted to know more.
The Evie ring tracks specific women’s health metrics.
Credit: Evie/Mashable Composite
Movano Health CEO John Mastrototaro stepped forward. In our interview, he said his goal is for Evie to “indirectly motivate people… to allow them to see how her body works for them and feel more empowered about how they choose to live their lives.” Mastrototaro also wants Evie to be on the affordable side of wearables, so she will be priced under $300 and won’t require a subscription.
To achieve its first goals, Mastrototaro hired a slew of women, including for the positions of vice president of strategy and director of marketing. She has also hired a host of consultants who will provide expert commentary and advice on topics ranging from sleep to menopause. Finally, she ensured that women’s voices and opinions were taken into account, through the Movano Health survey of 1,000 American women between 30 and 75 years old (Evie’s target audience, although Mastrototaro says that younger women too are showing interest). The survey revealed that FDA approval of wellness metrics is a high priority and accuracy is a major concern for most respondents.
That’s where Mastrototaro’s expertise in biomedical engineering comes in (he has a PhD). and he’s spent over 30 years in this space, and digital health comes into play. Unlike other consumer wearables, Evie will function as a medical device, meaning it will be monitored by the FDA and subject to FDA safety standards. “Our goal is to provide data when we believe it is accurate and not provide it when there is too much noise,” Mastrototaro says.
Both Evie’s software and hardware were designed with women in mind. In addition to health metrics that speak directly to women (period estimate, ovulation estimate, symptom tracking, mood tracking, and more), the ring features an open, flexible design that adapts to women’s needs. fluctuations in finger size. Evie also comes with a portable charger with a rechargeable battery that can charge the ring 10 times, making it travel-friendly and perfect for everyday use.
Evie offers utility for everyone, Mastrototaro says, whether a user is in their reproductive years or postmenopausal, begins their journey living with a chronic condition, or is trying to avoid ever contracting a chronic condition. And judging by a common sentiment he’s heard from early testers, the product is on the right track: “Finally someone is doing something for us!”
The Evie Ring will be available for $269 with no monthly subscription fee on November 20.
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