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While she could not reach astronomical heights foretold Because of her concert film, Taylor Swift remains the current heroine of the movie business.
The world’s biggest pop star has easily won the weekend box office with her concert film “Taylor Swift: The Eras Tour,” with an estimated three-day take of between $95 and $97 million in North American theaters. .
The PG-13-rated film, with a runtime of nearly three hours, has given Swifties and non-Swifties, young and old, a reason to return to movie theaters at a time when they need it most. The ongoing actors’ strike led studios to postpone six major fall releases including “Dune: Part Two” and Sony’s “Ghostbusters: Afterlife” sequel, a loss that analysts predict could cost the movie business $1.6 billion. in box office receipts worldwide.
And the box office in North America is still recovering from its pre-pandemic levels, down about 18 percent from 2019 numbers.
Taylor Swift’s film, which cost around $15 million to make, was released in 3,855 theaters in the United States and Canada. (Swift added a preview night of screenings Thursday in 2,700 theaters to satisfy the seemingly insatiable demand for all things Taylor. Those screenings grossed $2.8 million.)
The film, selected from six nights he performed at SoFi Stadium in Los Angeles in early August, features about 40 songs and covers his last 10 albums. The entire film takes place on stage without including behind-the-scenes or behind-the-scenes footage.
Swift bypassed the traditional studio system and partnered directly with AMC Theaters to distribute the film, just nine weeks after her US concert tour ended. There was little traditional marketing support for the film. Instead, Swift reached out directly to her 350 million social media followers. She will begin the international leg of her tour in February, in many of the same venues where the film plays.
As part of the deal with AMC, Swift earns 57 percent of ticket revenue, meaning she took home about $55 million over the weekend, not counting her share of international sales. With tickets costing $19.89 (in honor of his birth year) for adults and $13.13 (his favorite number) for children ages 2 to 12 and people ages 60 and up, the film remains a blessing for cinemas, which encourage celebration with relaxed presentations on mobile phones. policies, specially licensed popcorn bins, friendship bracelet making booths, and even some personalized drinks. A theater in Boise, Idaho, sells Taylor Swift soft drinks. like a maple latte titled “Everything Too Good” in honor of Ms. Swift’s 10-minute ballad.
“Eras Tour” is easily the largest concert film premiere in history. The previous record was held by Paramount Pictures in 2011 with “Justin Bieber never say never,” which grossed $41 million during its first three days in North American theaters, adjusted for inflation, and ultimately $101 million in the United States and Canada and $138 million worldwide.
“This is all from Michael Jackson”, released by Sony Pictures in 2009, holds the record for total ticket sales. It generated $105 million over its entire career in North America and $380 million worldwide, adjusted for inflation.
Beyoncé made a similar deal with AMC, and her concert film “Renaissance: A Film by Beyoncé” will be released on December 1.
Many in the film industry are now wondering how long it will take for Swift, who confirmed her ubiquitous presence by making a Cameo in the season premiere of “Saturday Night Live,” will keep its audiences coming to the theaters.
“We are going to assume that the box office will double from here, but there is no precedent for this; “We are in uncharted territory,” David A. Gross, a film consultant who publishes a newsletter on box office figures, wrote in his recent analysis.
In addition to its unique nature, the film will only screen Thursday through Sunday.
Elizabeth Frank, executive vice president in charge of programming at AMC, said in a statement Sunday that because of “tremendous word of mouth and fans purchasing tickets to see this concert film multiple times,” she hoped the film would be shown “before large audiences for weeks to come.”
The next big movie to be released is Martin Scorsese’s three-hour epic “Killers of a Flower Moon,” which opens in more than 3,000 theaters next weekend. However, the Western thriller starring Leonardo DiCaprio and Lily Gladstone is not likely to see its viewership match much with “Eras,” which exit polls showed was skewed 78 percent female. The next likely blockbuster on the agenda is Marvel Studios’ “The Marvels,” starring Brie Larson. That doesn’t open until November 10.
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