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Tik Tok is a unique social network known for inspiring creativity (and memes) to a global community of over one billion users, including over 8.5 million Australians. TikTok serves as a platform to forge connections, provide entertainment, foster business growth, and enable creative exploration with people around the world. TikTok’s appeal also extends beyond everyday users, as it has also become the platform of choice for more than 350,000 businesses looking to discover their audience and leverage it for real-world success.
If you haven’t created an account yet, chances are some people in your life have had their eyes glued to the app at some point in the last few years. With those eyes comes opportunity. According to TikTok surveys, 81% of users cite “discovering new products and brands” as a reason for logging into the platform. And one in two Gen Z TikTok users say they are likely to purchase something while using TikTok.
From what was once considered a fringe video, TikTok has managed to build a strong platform to facilitate e-commerce and an effective advertising model that gives businesses an easy path to sell their products and services on the platform. Nowadays, businesses need a solid social media strategy to cut through the noise and stand out in a crowded market, especially when reaching out to Generation Z. TikTok provides some simple tools that will allow you to not only create creative ads on a limited budget, but also use them. Hot topics and sounds to increase the visibility of your business and stay relevant.
If you’re still putting off promoting your business on TikTok, you could be missing out on a lot of untapped potential sales. If you’re completely new to TikTok, or even an avid user who hasn’t looked into the business side of the app, we’ve put together this guide with everything you need to know.
What is TikTok?
TikTok is a video-sharing social media platform that allows users to create, discover, and share visually powerful content with millions of people around the world. TikTok specializes in 60-second short-form video content and is known for its simple and highly personalized content streaming. TikTok’s audience is highly engaged, while maintaining a diverse mix across its base of over one billion users and 8.5 million people in Australia.
What is TikTok for businesses?
TikTok for business is a centralized platform for advertisers on TikTok. Their goal is to create a simple portal to guide businesses through the entire process of creating ads, finding the right audience, setting budgets, and analyzing campaign data. If your goal is to reach new or inactive customers, increase sales, or simply show what your business is about, TikTok can make it happen.
Creating a TikTok business account is completely free, and the custom tools and features provided with a TikTok for business account are designed for small and growing businesses. In the brave new world of TikTok advertising, small businesses and sole operators are not overshadowed by larger corporations with huge marketing budgets. As long as your advertising is creative, resonant and well targeted, your own business could become the biggest fish in the pond.
Key Features of TikTok for Business
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Creative ad formats and automation tools. – Get creative and set your business apart from others, while saving time by doing the hard work for you.
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Guidance tools – Improve your reach or focus on particular customer profiles or demographics. Even create your own customer segments to personalize your ads as much as possible.
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royalty free music – Capture your audience’s attention with trending tunes and create a viral buzz around your brand.
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video programmer – Strategize, manage and schedule your posts to achieve the greatest impact.
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Track ad performance and create custom reports – Keep your finger on the pulse and stay agile.
What advertising options are available on TikTok?
A TikTok Business account gives you access to a wide range of advertising solutions through your Ads Manager. There are several popular ad formats available on the platform, some of them include:
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In-Feed Ads – They appear the same as any other video in the audience’s feed. Also included is a button with a call to action that can lead to an external landing page.
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Top view ads – TopView ads appear first as a full-page ad and then transition to a standard TikTok video, this guarantees the advertiser at least a few seconds of audience attention.
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sparkling advertisements – They are similar to in-feed ads, but allow advertisers to convert existing videos into ads and drive traffic to the brand’s TikTok profile.
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Brand Takeover Announcements – Brand acquisition is the most ambitious and expensive of the advertising formats available. These show a full-page ad for five seconds as soon as users open the app.
How much do ads cost on TikTok?
Advertising on TikTok is dynamically priced, with very different prices depending on the format of your ad, the time of day you want it to run, and how many people you want to see it. However, TikTok ads typically cost around 10-50 Australian dollars for every thousand visits.
How do TikTok ads work?
TikTok ads perform incredibly well for investment. TikTok provides your business with legitimate access to a highly engaged market: 70% of TikTok users say they have found new products and brands on the platform (and that’s users as a whole, not those intentionally looking to buy). Some e-commerce business users rely solely on TikTok for their advertising and don’t feel the need to go elsewhere.
Getting started with TikTok for business
It’s easy to get started, just create an account on TikTok for Business Website Using an email address or phone number, determine your business goals, audience, and budget, and then start creating! Your account will be verified within 24 hours and you will then have access to dedicated support and tutorials to help you along the way.
TikTok For Business provides a robust set of tools to help businesses promote their products and services on the TikTok platform. With creative ideas and the use of the platform’s analytics tools, any business can make a real impression on TikTok.
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