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Chiru Labs, the digital asset company and the company behind the popular non-fungible token collection Azuki and Beanz, has announced plans to release NFT-inspired items. Chiru Labs has partnered with digital IP platform company IPX to create NFT-inspired products.
In a January 5 blog post, Chiru Labs confirmed its plans to release token-inspired non-fungible items, including figurines, keychains, and tumblers, in partnership with IPX. The highly anticipated Chiru Labs x IPX winter NFT collection will be available next week, January 11, on the LINE Friends Collection marketplace.
The Chiru Labs x IPX Winter Collection featuring BEANZ and BROWN will be available on January 11 Pacific Time! Stay tuned for more details. ❄️ pic.twitter.com/qCJSINvbzQ
— BEANZ (@BEANZOficial) January 5, 2024
Chiru Labs and IPX integration
Established in 2021, Chiru Labs is a digital asset incubation studio with a market capitalization of around $177 million. Led by an Asian-American team and former Overwatch art director Arnold Tsang, the company is known for creating decentralized brands at the intersection of anime art, blockchain technology, and streetwear.
The tech startup has gained popularity for creating Azuki, a web3 anime brand that has become one of the most popular NFT collections. Azuki is an NFT collection with a limited edition of 10,000 anime-themed NFT collections hosted on the Ethereum network. In 2022, Chiru Labs created Beanz, another Ethereum-based NFT collection with a limited set of 19,500 NFT collections.
In April last year, Chiru Labs formed a strategic partnership with digital IP platform company IPX (previously known as LINE FRIENDS). Under this partnership, IPX aimed to expand into Chiru Labs’ NFT-related IP business and showcase a variety of Web3-based IP collaborations.
Additionally, IPX planned to expand its global IP footprint by leveraging its creative capabilities and IP business experience to develop Chiru Labs IP BEANZ NFT products and licenses. Commenting on the partnership at the time, Zagabond, Founder and CEO from Chiru Labs, commented:
“We are excited to collaborate with IPX, which is a global leader in creating innovative intellectual property brands loved by millions of fans around the world. Intellectual property is evolving and we see the web3 community as an integral part of this next wave. “We look forward to uniting the world of our IPs.”
Chiru Labs to launch NFT products next week
Fortunately, after over ten months of incubation, Chiru Labs and IPX are now ready to make their vision a reality, and the Chiru Labs x IPX winter collection featuring BEANZ and BROWN is expected to be available next week. The sale will be on the LINE Friends Collection, which includes other LINE Friends products such as BT21 and NEWJEANS.
The sale will take place on the LINE Friends Collection, which includes products from LINE Friends, BT21 and NEWJEANS. Below are some details on how to navigate the BEANZ collaboration store. pic.twitter.com/tHSnujOrU6
— BEANZ (@BEANZOficial) January 5, 2024
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